Why would Burger King sell an Unhappy Meal?

What do you think their promotion is about?

Burger King is competing with McDonald's Happy Meals in an unexpected way. Burger King has introduced "Real Meals" to celebrate "being yourself and feeling however you want to feel."

There are five different "Real Meals" choices that are for different moods: Pissed Meal (mad), Blue Meal (sad), Salty Meal (bitter), YAAAS Meal (excited), and DGAF Meal (Don't give a f***).

The #FeelYourWay meal boxes come with a full-sized Whopper combo meal. It includes fries and a shake. They are rolling out in a few major U.S. cities, including Seattle, New York, Los Angeles, Austin and Miami.

The initiative isn't just an attack at McDonald's. It’s in collaboration with the Mental Health America organization to raise awareness for Mental Health Month, which happens during May. "While not everyone would think about connecting fast food and mental health, MHA believes in making all people know about mental health in Stage 4.

Stage 4 is the highest severity of symptoms of mental illness. MHA describes Stage 4 as persistent, severe and life-threatening. MHA's Before Stage 4 promotion is to stop mental health issues before they reach that stage.

Burger King’s advertisement is to show that it is okay to say we have bad days and it's OK to not be OK all the time. The advertisement changes Burger King's iconic "Have it your way" slogan with "Feel your way."

Try to guess the meaning of the words in bold and match them with their closest meaning from the choices in the right. Some of the answers are very close and have similar meaning. The meaning of these words is how they are used in the reading. Some of these words have different meanings in the dictionary depending on how they are used.

 The answers are below the table.

A=1, B=8, C=5, D=7, E=2, F=4, G=6, H=3

Some example sentences using the new words or phrases from the meaning of how they are used in the reading to help you understand better.

1. The test will be rolled out to all schools next month.

2. Free lunches in schools is a healthy initiative.

3. The students are collaborating on a project.

4. The doctors want to raise awareness that there is a lot of sickness among school children this winter.

5. Stay instead because the storm will be severe.

6. Chest and back pains can be symptoms of a heart problem.

7. If your headache persists you must visit the hospital.

8. Louis Vuitton is an iconic brand.

Some questions using the new words/phrases. Try to use the words/phrases in your answer.

1. Do you think this new Unhappy Meal will be rolled out in Korea?

2. How do you feel about Burger King’s initiative?

3. Do you agree that collaboration between business and organizations like Mental Health good?  Why or why not?

4. How important is it to raise awareness about mental health?

5. Do you think that mental health problems are more severe among younger people these days? If you think so then why?

6. What are some symptoms of mental health problems?

7. If you feed sad or depressed then how can you persist in fighting this?

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