Corona beer sales hurt by Coronavirus
Why
do you think the sales of Corona beer have fallen so much?
What
is your thinking/opinion on Corona virus?
Coronavirus has a victim that has no connection to diseases. Corona beer is the
victim. It is one of the world’s most popular beers.
Many online memes have been made about Corona beer. The memes are shared on
videos, social media and worldwide. There has been a very big increase in
searches for “corona beer virus” and “beer coronavirus”. The Mexican beer hasn’t been immune. The beer has been connected with
Coronavirus. Now drinkers plans to drink Corona beer in the U.S. has plunged to the lowest in two years.
This negative event has become more severe recently as the virus goes to many places. Shares on
the stockmarket of Corona-maker Constellation Brands Inc. decreased
a lot, by 8% this week in New York. An online marketing tool that records
people’s good or bad thinking of a product show the image of Corona has tumbled to 51 from a high of 75 at the
beginning of the year.
Corona gets its name from the sun and has nothing
to do with the virus.
Corona is the third-most popular beer in the U.S. Guinness is first and Heineken
is second.
Another reason for the drop in purchase
could be the perception of Corona as
a summer drink. Corona is connected with beach holidays. Therefore, Corona has
summer and winter fluctuations.
Try
to guess the meaning of the words in bold and match them with their closest
meaning from the choices in the right. Some of the answers are very close and
have similar meaning. The meaning of these words is how they are used in the
reading. Some of these words have different meanings in the dictionary
depending on how they are used.
The
answers are below the table.
victim
|
A
|
1
|
Picture and short funny sentence on the
internet about something
|
meme
|
B
|
2
|
To drop suddenly
|
immune
|
C
|
3
|
How something or someone is thought of and
viewed
|
plunged
|
D
|
4
|
Going up and down
|
severe
|
E
|
5
|
To fall/fail
|
tumbled
|
F
|
6
|
Someone who receives pain/loss/something bad
|
perception
|
G
|
7
|
Very very strong in a bad way
|
fluctuations
|
H
|
8
|
Protected from something
|
A=6, B=1, C=8, D=2, E=7, F=5, G=3, H=4
Some example sentences using the new words or phrases from the
meaning of how they are used in the reading to help you understand better.
I was a victim of the thieves. They stole all my bags.
There are many funny memes on the internet about the
president who was seen doing something stupid.
Because he is rich he thinks he
is immune to what the law says you
can and can’t do.
The prices of apartments has plunged after they had increased 5
times.
In the typhoon season you get severe storms in the Philippines.
It felt like my life tumbled after my wife died.
There is a perception that all Americans eat hamburgers.
The price of oil fluctuates a lot.
Some questions using the new words/phrases. Try to use the
words/phrases in your answer.
Why is perception about a brand so important? Do you think it is fair?
What other products have winter
and summer sales fluctuations? Why?
Tell about some other product
that had sales plunges. Why?
What should Corona beer do so
they will no longer be a victim of
the Corona virus?
What is a funny meme you have seen?
Do you think we will ever
become immune to viruses like Corona
virus? Why or why not?
How severe do you think Corona virus will become?
How much more do you think the
share markets like the KOSPI will tumble?