What do you think could be wrong with applying makeup on in public?
Do you know someone who puts on their makeup on the train or in public places?

EVERY morning in cities around the world, you will find a woman putting on makeup on public transport during her daily commute.
It’s a normal habit for millions of women. And it is even backed by studies that say good grooming, including wearing makeup, can increase your salary and chances of getting a better job or job position in the company.
But, women putting on makeup on trains makes some people angry. In some places there are now signs that tell women not to put on makeup on the train or bus.
One advertisement in New York’s Metropolitan Transportation Authority, says that this place is not a bathroom.
In Tokyo something similar has happened.
There is the advertisement in Tokyo that says, “Women in the big city are all beautiful. But they can be ugly sometimes.” This means, it is okay to be on the train and not look beautiful.
“Why can’t you do it before you get on the train?
But now the beauty brand Covergirl is hitting back at what they call “makeup shaming.” A study they conducted found more than half of women feel uncomfortable doing their makeup in public.
So this week they launched a new campaign called Project PDA, which means “public displays of application.’

As part of the PDA campaign, Covergirl put up mirrors all across New York City and invited 500 women to apply their makeup in public.

“We saw the sign and wondered, ‘What’s wrong with putting on your makeup in public?’ And is this just an advert on the subway, or a hint of something bigger?” the ad asks.
“There are these messages telling women what to do and what not to do. At Covergirl we believe no one should tell you how, when or where you make up. It’s up to you ... Because makeup is nothing to be ashamed of.”

Try to guess the meaning of the words in bold and match them with their closest meaning from the choices in the right. Some of the answers are very close and have similar meaning. The meaning of these words is how they are used in the reading. Some of these words have different meanings in the dictionary depending on how they are used.
 The answers are below the table.

A=3, B=1, C=8, D=4, E=7, F=2, G=6, H=5

Some example sentences using the new words or phrases from the meaning of how they are used in the reading to help you understand better.

1. On my daily commute to work, I like to read the news on my phone.
2. They promised to back my idea by giving money to start the business.
3. Groom well before going to the job interview.
4. Mr Cho is hitting back at the people who criticized him by saying that they gave false information.
5. The musical performance will be conducted at 7pm.
6. Google has launched its own smartphone this year.
7. Mr Moon successfully campaigned to become president of South Korea.
8. He felt ashamed because he came home 4 hours late and had been drinking too much alcohol.

Some questions using the new words/phrases. Try to use the words/phrases in your answer.

1. What do you usually do on your commute to work each day?
2. Would you back a campaign to support women to apply makeup on the subway? Or do you think that grooming should be done at home?
3. Why do you think it is so important for Covergirl to hit back? What will they gain from hitting back?
4. Would you trust a survey conducted by Covergirl? Why or why not? If not, then who should conduct this survey?
5. How would you feel if a campaign like this was launched in your city?
6. Do women in your country feel ashamed about putting on makeup on the subway?