From poor to billionaires: The rise of Airbnb founders
who rented out air mattresses in their apartment for $80-a-night to make rent
and now run a $30billion global travel business
What
do you know about Airbnb?
Would
you rent a room in your house/apartment to visitors to your city?
Today, Airbnb is worth $31billion and is in
34,000 cities around the world.
Ten years ago it was founded in San Francisco. The company is the brainchild of roommates Brian and Joe. They got the idea because
they were unable to pay their rent.
To get money, they blew up air beds and rented
them out in their apartment. Their first three guests - a
30-year-old Indian man, a 35-year-old woman from Boston and a 45-year-old from
Utah - each paid $80-a-night.
Officially, that was the first money for
the company. Then they called it Air Bed and Breakfast.
But it was very hard for them to make
money.
With their other roommate Nathan joining
the team they were desperate to
raise money to grow the business.
But then the global financial crash and skepticism over their idea made it
difficult. So they looked for investors. They were introduced to 20 different
investors. Fifteen investors did not reply to their first emails asking for
money.
One investor got up half-way through their
coffee meeting and walked away.
To try to advertise their business and some
much needed money they decided to provide breakfast to people visiting the
Democratic National Convention for Obama in Denver.
They hoped it would attract Obama
supporters in Denver to open up their homes to other Obama supporters who were
visiting.
To do this the entrepreneurs produced boxes of cereal which they sold at the
Democratic National Convention in 2008 for $40 a box. They made $30,000 by
selling 1000 boxes and used it as their beginning money
In 2009, they changed the company's name
from Air Bed and Breakfast to Airbnb. And they convinced bigger investors to
put money into their company.
First, they were given an additional
$600,000 from other investors. It was then that they started doing payments
between guests and hosts on the site.
In 2010, they asked for more - $7.2 million.
An unnamed investor agreed.
In 2011, celebrity-turned-investor Ashton
Kutcher made a big investment. He is now on the board. In the same year, they got
a $110million investment which allowed them to hire more staff to care for the
website.
By June 2012, the website had processed
more than 10 million bookings.
The unstoppable growth had some big
difficulties. In 2011, they got bad advertising from the travel community when
a host wrote on her blog about how her home had been destroyed by guests.
Until then, Airbnb gave no insurance. To combat the problem, they implemented an initial insurance policy
which protected hosts for $500,000 of damage. Now, they are protected for up to
$1 million.
Between 2016 and 2018, the company's
private valuation has skyrocketed to
$31billion.
Try to guess the meaning of the words in bold
and match them with their closest meaning from the choices in the right. Some
of the answers are very close and have similar meaning. The meaning of these
words is how they are used in the reading. Some of these words have different
meanings in the dictionary depending on how they are used.
The answers are below the table.
founded
|
A
|
1
|
Want Very much,
desire strongly
|
brainchild
|
B
|
2
|
Started, began
|
desperate
|
C
|
3
|
To increase in
a massive/huge way
|
skepticism
|
D
|
4
|
To fight
against something
|
entrepreneurs
|
E
|
5
|
People who
start new business ideas
|
combat
|
F
|
6
|
To do something
that was planned
|
implemented
|
G
|
7
|
To doubt, to
not believe. To not trust
|
skyrocketed
|
H
|
8
|
A great idea
that came from one person.
|
A=2, B=8, C=1,
D=7, E=5, F=4, G=6, H=3
Some example sentences using the new
words or phrases from the meaning of how they are used in the reading to help
you understand better.
Korea University was founded in 1905.
Hyundai was the brainchild of Chung Ju-young.
Every November students in
Korea are desperate to get a good
score in the university entrance exam.
He said he was sorry for his
bad actions, but his girlfriend was skeptical
that his words were true.
Many famous entrepreneurs came from Silicon Valley
U.S.A.
If you want to combat getting a cold in the winter you
must stay warm.
Next year, new rules will be implemented about visas to visit our
country.
The prices of oil has skyrocketed this year
Some questions using the new
words/phrases. Try to use the words/phrases in your answer.
What kind of company would you
like to found?
What product or idea do you
wish you could have been your brainchild?
What makes some people desperate to succeed?
Are you the kind of person who
is skeptical or do you believe
people more?
Who is an entrepreneur you really like? Why?
What problems do you need to combat in your life?
What new laws or rules would
you like to see implemented in your
country?
What prices of things have skyrocketed in your country in the last
ten years? Why?