Burger
King is competing with McDonald's by selling "Unhappy Meals"
Why
would Burger King sell an Unhappy Meal?
What
do you think their promotion is about?
Burger King is competing with McDonald's
Happy Meals in an unexpected way. Burger King has introduced "Real
Meals" to celebrate "being yourself and feeling however you want to
feel."
There are five different "Real
Meals" choices that are for different moods: Pissed Meal (mad), Blue Meal
(sad), Salty Meal (bitter), YAAAS Meal (excited), and DGAF Meal (Don't give a
f***).
The #FeelYourWay meal boxes come with a
full-sized Whopper combo meal. It includes fries and a shake. They are rolling out in a few major U.S. cities,
including Seattle, New York, Los Angeles, Austin and Miami.
The initiative
isn't just an attack at McDonald's. It’s in collaboration with the Mental Health America organization to raise awareness for Mental Health
Month, which happens during May. "While not everyone would think about connecting
fast food and mental health, MHA believes in making all people know about
mental health in Stage 4.
Stage 4 is the highest severity of symptoms of
mental illness. MHA describes Stage 4 as persistent,
severe and life-threatening. MHA's Before Stage 4 promotion is to stop mental
health issues before they reach that stage.
Burger King’s advertisement is to show that
it is okay to say we have bad days and it's OK to not be OK all the time. The
advertisement changes Burger King's iconic
"Have it your way" slogan with "Feel your way."
Try
to guess the meaning of the words in bold and match them with their closest
meaning from the choices in the right. Some of the answers are very close and
have similar meaning. The meaning of these words is how they are used in the
reading. Some of these words have different meanings in the dictionary
depending on how they are used.
The
answers are below the table.
rolling out
|
A
|
1
|
To start selling a new product
|
initiative
|
B
|
2
|
How strong something is
|
collaboration
|
C
|
3
|
famous
|
raise awareness
|
D
|
4
|
Things that are the result of a problem or
something bigger
|
severity
|
E
|
5
|
To work with others on a project/assignment.
To agree to do a job together
|
symptoms
|
F
|
6
|
To not stop and to keep going until succeed
|
persistent
|
G
|
7
|
To make people know about something
|
iconic
|
H
|
8
|
To start something new
|
A=1, B=8, C=5, D=7, E=2, F=4, G=6, H=3
Some example sentences using the new words or phrases from the meaning
of how they are used in the reading to help you understand better.
The test will be rolled out to all schools next month.
Free lunches in schools is a
healthy initiative.
The students are collaborating on a project.
The doctors want to raise awareness that there is a lot of
sickness among school children this winter.
Stay instead because the storm
will be severe.
Chest and back pains can be symptoms of a heart problem.
If your headache persists you must visit the hospital.
Louis Vuitton is an iconic brand.
Some questions using the new words/phrases. Try to use the
words/phrases in your answer.
Do you think this new Unhappy
Meal will be rolled out in Korea?
How do you feel about Burger
King’s initiative?
Do you agree that collaboration between business and
organizations like Mental Health good?
Why or why not?
How important is it to raise awareness about mental health?
Do you think that mental health
problems are more severe among
younger people these days? If you think so then why?
What are some symptoms of mental health problems?
If you feed sad or depressed
then how can you persist in fighting
this?
iconic